Compassionate Louisville launches Hearts for Heroes Challenge to uplift healthcare workers on social media 

As healthcare workers bravely persevere on the frontlines of COVID-19, all are invited to show their love and appreciation on social media by participating in the #HeartsForHeroesChallenge. 

The nonprofit organization Compassionate Louisville has convened a group of Youth Ambassadors from across the city to help facilitate the social media campaign, which recognizes frontline healthcare workers with an outpouring of love on Instagram, Facebook and Twitter. 

Here’s an example of what a #HeartsForHeroesChallenge post might look like.

The #HeartsForHeroesChallenge is a fun and easy way to put compassion into action by uplifting these workers and saying thank you. 

Here’s how to participate: 

  • Take a photo wearing a mask andmaking a heart shape with your hands. 
  • Use our sample caption (see below) and tag your favorite healthcare heroes. 
  • Nominate three friends to take the #HeartsForHeroesChallenge.

These messages will thank healthcare heroes for their courageous compassion, while also reminding the public to wear a mask and—as soon as possible—get vaccinated. 

VIDEOClick here to check out the #HeartsForHeroesChallenge promotional video. 

This campaign was spearheaded by the Compassionate Louisville Board and its Youth Ambassadors and supported by We Day Kentucky, the Center for Interfaith Relations and other groups dedicated to cultivating compassion in action and lifting up our communities.Learn more at or follow the campaign pages on Facebook and Instagram. 

Sample Facebook and Instagram Caption 

My healthcare heroes are [tag healthcare workers or facilities of your choice]! Thanks for bravely persevering on the frontlines of #covid19. Now I nominate [tag three friends] to take the #heartsforheroeschallenge: Post a photo wearing a mask and making a heart with your hands, copy and paste this caption, then tag your own #healthcareheroes along with three friends to keep the challenge going.

Sample Twitter Caption 

My healthcare heroes are [tag healthcare workers or facilities of your choice]! Thanks for persevering on the frontlines of #covid19. Now I nominate [tag three friendsto take the #heartsforheroeschallenge: Thank your #healthcareheroes, then tag 3 friends to do the same. 


Media Contact: Sarah Kelley | | 502-544-0112